Branding Projects – Page 3

Fair Trade Caravans

Posted on February 24, 2016February 9, 2017 by fassino_wp_admin

FairTrade Caravans combines event-based product sales with educational programs to promote the benefits of fair trade while helping organizations meet fundraising goals. The company sells products from developing countries sourced under fair trade standards. Fair trade is a social movement whose stated goal is to help producers in developing countries achieve better trading conditions and to promote sustainability.

We worked with FairTrade Caravans from the outset — starting with a name and identity that evokes global scale and the history of trade routes. From there, we designed an e-commerce, product-centric website that is specifically built to function around fundraising events. The FairTrade Caravans visual brand communicates the human factors involved in fair trade — supporting workers who provide their excellent products.

MRCT Center

Posted on January 4, 2016December 14, 2016 by fassino_wp_admin

The MRCT Center engages expert stakeholders to improve worldwide clinical trials. Associated with two of the world’s most respected names in healthcare and academia: Brigham and Women’s Hospital and Harvard University, MRCT works to identify challenges and deliver ethical, actionable, and practical solutions. Their efforts have resulted in the implementation of best practices, greater transparency, and improved safety for research participants.

We began working with MRCT as they entered their fourth year. The organization needed to better communicate their mission and value to non-stakeholders and to improve their overall brand image. We started with messaging and clear language to quickly explain what MRCT does, for whom, and to what end. From there we designed a logo for the organization that reinforces the name and the association with academia.

A new website combines both a visual brand and a way to organize and present projects, focus areas, resources, events and news. The items can be quickly added, sorted, and featured as new work is completed. The home page gives the viewer an immediate overview of current and ongoing work and provides multiple points of entry for frequent users and newcomers.

An annual report and a set of custom infographics were designed to illustrate processes and progress.

Metabolix

Posted on September 22, 2015October 1, 2015 by fassino_wp_admin

Metabolix is a biomaterials company focused on delivering sustainable solutions to the plastics industry. We have worked with Metabolix to created promotional materials that feature their products and position the company as a valuable resource for companies making everything from PVC pipes to cosmetics to housing materials.

Emerson Hospital

Posted on September 22, 2015October 1, 2015 by fassino_wp_admin

Fassino/Design has enjoyed a 15+ year relationship with Emerson  Hospital. We have worked on projects for specific departments, created development publications, and  materials to promote physician practices.

We originally created HealthWorks  as a two-color tabloid piece and evolved it over the years into first a two-color, then a four-color magazine. Published three times each year, HealthWorks showcases patient success stories, new surgical units, courses offered at the hospital, news, events, and health issues affecting  the Emerson community.

Each feature story used custom photography of real patients. We have enjoyed getting to know these remarkable people and featuring them as positive role models for  the magazine

Toxikon

Posted on September 22, 2015September 17, 2019 by fassino_wp_admin

Toxikon partners with biotechnology, pharmaceutical, and medical device companies to deliver exceptional preclinical testing services from protocol design through clinical submission. Building from the logo we designed for Toxikon in 2010 we updated the company messaging, tagline, and all visual brand elements to clearly differentiate them from other CROs. The new tagline Right. From the start. communicates the company’s commitment to quality and to the complete service offerings in testing for devices, drugs, and combination products. From there we built a new set of brand assets identifying services, industry areas, and resource types. All of this comes together in service-centric website that allows users to filter by topic, access resources, and provide feedback.

MHA Solutions

Posted on September 22, 2015February 9, 2017 by fassino_wp_admin

A subsidiary of tour long-term client, the Massachusetts Health and Hospital Association, MHA Solutions specializes in insurance, risk management, and benefits for healthcare organizations, businesses, and individuals.

We worked with MHA Solutions to develop a brand that aligns with their parent company yet communicates the unique nature of their services. “Talk to us” immediately conveys a personal, high-touch approach as does a prominent phone number. Services on the site are clearly organized, and the customer portal, the MHA solutions center is branded to the company for a seamless experience.

T3

Posted on September 21, 2015October 1, 2015 by fassino_wp_admin

T3 offers online and on-site training for those working with vulnerable populations. We worked with the team from the ground up to build an identity, communications materials, and product offerings. Starting with name concepts, we worked to simplify what are often cumbersome concepts in the world of homeless services. The name is short and memorable and it stands for the organizations 3 core values: Think, Teach, Transform. This quickly became the tagline.

We worked with T3 to translate their on-site training topics and knowledge into engaging online courses. They provided the content and we designed a look and feel for the courses, procured images, and created graphics, all of which brings the material to life and helps the user remember the information. The website houses the courses as well as information about T3. Users can learn about the offerings, buy access to courses, create user profiles, and begin the learning process right away. Organizations can combine access to courses for their staff with on-site training or longer, instructor-led courses to help those who work with vulnerable populations better server their clients.

Nonprofit print projects

Posted on September 18, 2015July 12, 2016 by fassino_wp_admin

Over the years we have been privileged to work with some of the most caring and passionate nonprofit organizations in the state. Providing strong communications to these institutions helps them fulfill their missions by raising needed funds, communicating their programs to clients, attracting board members, and forming relationships with media outlets.The range of work shown below is a cross section of individual print pieces for organizations that provide human services, education and arts programs.

Complya

Posted on September 17, 2015 by fassino_wp_admin

Complya provides QA and RA  consulting to pharmaceutical, biotech, and device companies with products in the pipeline. Their hands-on approach and refined consultant matching process give Complya an edge in helping their clients through the ever-complex regulatory landscape.

We worked with Complya to rebrand the company around a messaging platform that clearly defines its key value and services. From there we refined their logo to emphasize the company name and used the color palette to create a strong visual brand that communicates the “five columns” that are the foundation upon which Complya’s services are built. A new and mobile-friendly website, custom graphics, an exhibit, and a brochure that literally works as the five columns give Complya the tools they need to attract both new clients and top-tier consultants.

GuardianJet

Posted on September 14, 2015 by fassino_wp_admin

Guardian Jet has transformed the aviation business by using sophisticated data, stellar service, and deep industry expertise to buy and sell airplanes, manage fleets, and consult on valuable assets. We worked with their team to communicate this new approach through words and image.

Beginning with overall messaging, we sought to define Guardian Jet’s key business values and tell their story. The tagline Where Aviation Meets Insight, gets at their key differentiators: data and expertise. We then refined and reimagined the company’s logo to be more elegant and communicate strength. Visually, we wanted to portray  Guardian Jet not as a broker, but as  a strategic business resource that  partners with their clients to manage valuable business assets. In addition to creating a new look for the website, we worked in partnership with  Skyworld Interactive to create  architecture and functionality that makes for a stellar user experience.