We worked with Caraway Therapeutics to rename and rebrand the company from Rheostat. Caraway is pursuing novel approaches to treat debilitating neurodegenerative diseases by preserving neurons. It is a leader in the cutting-edge science of activating cellular recycling processes to clear toxic materials and defective cellular components. The name Caraway implies the carrying away and clearing of defective cellular material. The tagline “Clearing Away Neurodegenerative Disease” further underscores the approach. The logo is made of caraway seeds (used to clear breath and aid digestion) and is the basis for a set of custom icons to describe the science and the approach. The website is designed to grow as Caraway advances into the clinic, adds to the team, and develops new programs. Photography of the team and labs personalizes the site and ties the environment to the overall brand.