Working with the Center for Social Innovation as the content provider, we designed this resource for SAMHSA for use by people working in supportive housing organizations. Starting with naming the resource as well as the individual topics, we worked to simplify what are often cumbersome concepts in the world of homeless services into memorable phrases and icons that served as visual identifiers for each topic.
We worked with the Center to translate their content into engaging online courses that help bring the material to life and create a strong emotional bond with the topics. The website houses all of the resource information created for the 10 topics. This includes the courses, extensive libraries of white papers, presentations, and information, online courses, and interactive exercises designed to introduce the users to key information and tips.
Verenium was the first public company to have the capabilities to create and produce cellulosic ethanol and other biofuels. It was established
as a merger of two companies: Celunol and Diversa. We were asked to name the new entity and produced Verenium which evokes the “green millennium” — looking towards a oil-free future.
The tagline The Nature of
Energy, derives meaning from the natural, renewable biomass used in cellulosic ethanol. It communicates the idea that this process is intrinsic to the future of energy production. The Verenium logo evokes the ideas of infinity, of natural elements, and of the enzyme technology that is at the core of their science. The company website established a visual brand for the company and features an introductory video that makes the case for cellulosic ethanol. The visual brand is continued in their annual report, presentations, and other collateral material that we created for the company until the biofuels unit was sold.
When the owners of Maran Printing decided to re-invent their business model and rename the company Signature Printing, the assignment was to brand Signature to separate the company from other print brokers, emphasizing the knowledge and value they bring to the printing process from many years of running a print shop.
The company identity clearly focuses on the name. The custom-crafted typography speaks to designers of great attention to detail.The tagline: Print management & consulting. Redefined. serves to set them apart from the usual print brokers. One brochure focus on the many different definitions of the word signature, relating each to a service that they offer, while the second features ways to leverage black and white printing for maximum effect. We provided the overall concept and writing as well as the design for both pieces. Branding efforts have continued over the years with specialty pieces, their website, advertising, and holiday promotions.
Over the past 32 years, The Boston Artists Ensemble has built a loyal following by providing deeply moving musical experiences to audiences throughout the Boston area.
We recently rebranded the BAE using intimate photos of the artists and the positioning line “You Are Hear” to communicate the connection made with audiences. A new, responsive website launched this year allows audience members to order tickets, listen to music downloads and learn more about the group and its musicians. The site is easily updated with news, links to their historic venues. and online ticket ordering/donations via Artful.ly. The look and message has translated into subscription flyers, branded email promotions, CD packaging, and advertising.
Hospice of the North Shore & Greater Boston, the largest hospice network in Massachusetts, changed its name to CareDimensions to better represent the diversity of its services and locations. We worked with the senior team as well as the marketing firm of PKC Boston to implement the rebrand.
This process began with a new identity for the organization that represents the interweaving of compassion and expertise that is the foundation of their approach to providing the highest level of care for serious illness. Building on that theme, we supervised a new set of photographs, executed brand standards, a collateral system, stationery, exhibits, presentations. A responsive website serves as a hub for families seeking services, caregiver referrals, donations, and staff.