EnVision provides learning and performance solutions to corporate, small business, and not-for-profit organizations. Their holistic approach to understanding business needs and culture informs a set of robust, engaging, and effective learning solutions. Recently EnVision expanded its services and worked with us to rebrand and reorganize how they marketed their expertise on the web.
We began with a new visual identity that reflected the company’s integrated services and leveraged the green from their previous look while adding a fresh palette. Expanding upon that notion and working with the “building the bridge to improved performance” tagline, we created a site that clearly organized services, case studies, publications, and marketing content. Each service is represented by a custom icon, photo, and content template.
FairTrade Caravans combines event-based product sales with educational programs to promote the benefits of fair trade while helping organizations meet fundraising goals. The company sells products from developing countries sourced under fair trade standards. Fair trade is a social movement whose stated goal is to help producers in developing countries achieve better trading conditions and to promote sustainability.
We worked with FairTrade Caravans from the outset — starting with a name and identity that evokes global scale and the history of trade routes. From there, we designed an e-commerce, product-centric website that is specifically built to function around fundraising events. The FairTrade Caravans visual brand communicates the human factors involved in fair trade — supporting workers who provide their excellent products.
A subsidiary of tour long-term client, the Massachusetts Health and Hospital Association, MHA Solutions specializes in insurance, risk management, and benefits for healthcare organizations, businesses, and individuals.
We worked with MHA Solutions to develop a brand that aligns with their parent company yet communicates the unique nature of their services. “Talk to us” immediately conveys a personal, high-touch approach as does a prominent phone number. Services on the site are clearly organized, and the customer portal, the MHA solutions center is branded to the company for a seamless experience.
Complya provides QA and RA
consulting to pharmaceutical, biotech, and device companies with products in the pipeline. Their hands-on approach and refined consultant matching process give Complya an edge in helping their clients through the ever-complex regulatory landscape.
We worked with Complya to rebrand the company around a messaging platform that clearly defines its key value and services. From there we refined their logo to emphasize the company name and used the color palette to create a strong visual brand that communicates the “five columns” that are the foundation upon which Complya’s services are built. A new and mobile-friendly website, custom graphics, an exhibit, and a brochure that literally works as the five columns give Complya the tools they need to attract both new clients and top-tier consultants.
Guardian Jet has transformed the aviation business by using sophisticated data, stellar service, and deep industry expertise to buy and sell airplanes, manage fleets, and consult on valuable assets. We worked with their team to communicate this new approach through words and image.
Beginning with overall messaging, we sought to define Guardian Jet’s key business values and tell their story. The tagline Where Aviation Meets Insight, gets at their key differentiators: data and expertise. We then refined and reimagined the company’s logo to be more elegant and communicate strength. Visually, we wanted to portray
Guardian Jet not as a broker, but as
a strategic business resource that
partners with their clients to manage valuable business assets. In addition to creating a new look for the website, we worked in partnership with
Skyworld Interactive to create
architecture and functionality that makes for a stellar user experience.
When the owners of Maran Printing decided to re-invent their business model and rename the company Signature Printing, the assignment was to brand Signature to separate the company from other print brokers, emphasizing the knowledge and value they bring to the printing process from many years of running a print shop.
The company identity clearly focuses on the name. The custom-crafted typography speaks to designers of great attention to detail.The tagline: Print management & consulting. Redefined. serves to set them apart from the usual print brokers. One brochure focus on the many different definitions of the word signature, relating each to a service that they offer, while the second features ways to leverage black and white printing for maximum effect. We provided the overall concept and writing as well as the design for both pieces. Branding efforts have continued over the years with specialty pieces, their website, advertising, and holiday promotions.