Toxikon partners with biotechnology, pharmaceutical, and medical device companies to deliver exceptional preclinical testing services from protocol design through clinical submission.  Building from the logo we designed for Toxikon in 2010 we updated the company messaging, tagline, and all visual brand elements to clearly differentiate them from other CROs. The new tagline Right. From the start. communicates the company’s commitment to quality and to the complete service offerings in testing for devices, drugs, and combination products. From there we built a new set of brand assets identifying services, industry areas, and resource types. All of this comes together in service-centric website that allows users to filter by topic, access resources, and provide feedback.