We worked with Caraway Therapeutics to rename and rebrand the company from Rheostat. Caraway is pursuing novel approaches to treat debilitating neurodegenerative diseases by preserving neurons. It is a leader in the cutting-edge science of activating cellular recycling processes to clear toxic materials and defective cellular components. The name Caraway implies the carrying away and clearing of defective cellular material. The tagline “Clearing Away Neurodegenerative Disease” further underscores the approach. The logo is made of caraway seeds (used to clear breath and aid digestion) and is the basis for a set of custom icons to describe the science and the approach. The website is designed to grow as Caraway advances into the clinic, adds to the team, and develops new programs. Photography of the team and labs personalizes the site and ties the environment to the overall brand.
Category: Naming
Talaris Therapeutics
Talaris is developing a single-dose cell therapy that seeks to free organ transplant recipients of the burdens and toxicities of lifelong immunosuppression, without rejecting their transplanted organ. We began our engagement wih the name — Talaris is adapted from “talaria,” the winged sandals worn by Greek messenger god Hermes, which gave him protection. In a similar way, the facilitating cells central to the platform protect and deliver other immune cells to safety within the recipient patient. The logo is representative of the facilitating cells in combination with the patient and donor cells. Moving forward with the brand, we wanted to represent a wide variety of patients and underscore their experience with the tagline “Live your life. Beyond the transplant.” Custom infographics explain the process and communicate the strong clinical results already established for the therapy as the company moves forward into a phase 3 trial.
Avayle
Avayle provides strategic planning, global procurement, supply forecasting, and project management for clinical trials that help increase efficiency and reduce costs. We began our project with a name that reflects their benefits to clients and patients — Avayle means to help or benefit in middle english. The company identity communicates the interconectedness and many aspects of supplying and planning clinical trials. Building upon that look for the website are a set of custom icons and photographic combination images that blend with the elements in the logo to create a unique and dynamic visual brand.
Kintai Therapeutics
Vivli
Vivli is a platform for the global sharing of clinical trials data. The core of Vivli is an enhanced search engine to index clinical trial data that will host data as well as connect to other data repositories. Researchers will be able to request data sets based upon a variety of search criteria.
The name Vivli is a shortened form of the Greek word for library. A library holds and protects information and then shares it for the public good. We saw this as the perfect metaphor for Vivli. Once we had the name, we designed a logo that combines the ideas of data, books on a shelf, the globe, and a “V”. Infographics illustrate how the platform works to both contributors of data and researchers looking for information. All of this is combined in the Vivli website that communicates the mission, vision, and workings of Vivli and will eventually link users to the database.
Imara
Cydan
Juniper Pharmaceuticals
Verenium
Verenium was the first public company to have the capabilities to create and produce cellulosic ethanol and other biofuels. It was established as a merger of two companies: Celunol and Diversa. We were asked to name the new entity and produced Verenium which evokes the “green millennium” — looking towards a oil-free future.
The tagline The Nature of Energy, derives meaning from the natural, renewable biomass used in cellulosic ethanol. It communicates the idea that this process is intrinsic to the future of energy production. The Verenium logo evokes the ideas of infinity, of natural elements, and of the enzyme technology that is at the core of their science. The company website established a visual brand for the company and features an introductory video that makes the case for cellulosic ethanol. The visual brand is continued in their annual report, presentations, and other collateral material that we created for the company until the biofuels unit was sold.