Patient Care Link
A division of Synedent, Prisyna is an Oral Health products company that bridges the gap between dental, oral and primary care. Using a science-based approach and naturally-derived ingredients, Prisyna mouthwashes clean teeth and gums and are alcohol-free.
We developed a company logo and a family of product logos that are consumer-friendly, communicate their science-based approach, and can be expanded upon as new products are developed.
To package the products, we designed a master graphic that feels clean and fresh and adapts to the specific product.
Prisyna’s e-commerce website promotes product sales and special offers while educating patients and providers. Information on mouth conditions, ingredients, and indications is all easy to find and the site’s modular design is set up to add products as they are available.
Mass Health & Hospital Association
To reflect the evolving world of healthcare in the Commonwealth, the Massachusetts Hospital Association rebranded to the Massachusetts Health & Hospital Association. MHA is a member-based organization that provides leadership in public advocacy, education and information to represent the interest of its member hospitals and health systems and promote the overall health of the people of the Commonwealth.
Having worked with MHA for several years on multiple initiatives, we created a new identity that keeps the “MHA” acronym and symbolized the interconnection of Health and Hospitals with the central H that links the two colors in the center.
We worked with MHA on their new, user-focused website, creating a site architecture and design that brings value to members and clearly presents issues and a path to a rich information flow. Other projects include the naming and branding of a patient and caregiver safety initiative; and multiple print pieces to communicate statistics on hospital costs, advertising, member value reports, and electronic communications.
BWH: Heart & Vascular Center
Working within the existing web structure at BWH, we created a new, updated design model to present a Center of Excellence — coordinated care spanning departments and divisions. Beginning with the Heart & Vascular Center, we worked with the marketing team to plan and architect a patient-friendly way to encompass all information relating to heart and vascular issues. We designed a highly visual interface to lead patients to information they need as well as to weave together information from the departments of medicine and surgery.
Included in the site are features such as an innovation timeline, patient and physician resources, and a “by the numbers” infographic to show in a glance the vast array of activities that happen in a given year.
Vivli is a platform for the global sharing of clinical trials data. The core of Vivli is an enhanced search engine to index clinical trial data that will host data as well as connect to other data repositories. Researchers will be able to request data sets based upon a variety of search criteria.
The name Vivli is a shortened form of the Greek word for library. A library holds and protects information and then shares it for the public good. We saw this as the perfect metaphor for Vivli. Once we had the name, we designed a logo that combines the ideas of data, books on a shelf, the globe, and a “V”. Infographics illustrate how the platform works to both contributors of data and researchers looking for information. All of this is combined in the Vivli website that communicates the mission, vision, and workings of Vivli and will eventually link users to the database.
Fassino/Design has enjoyed a 15+ year relationship with Emerson Hospital. We have worked on projects for specific departments, created development publications, and materials to promote physician practices.
We originally created HealthWorks as a two-color tabloid piece and evolved it over the years into first a two-color, then a four-color magazine. Published three times each year, HealthWorks showcases patient success stories, new surgical units, courses offered at the hospital, news, events, and health issues affecting the Emerson community.
Each feature story used custom photography of real patients. We have enjoyed getting to know these remarkable people and featuring them as positive role models for the magazine