- Organizational rebrand
- Identity design
- Print collateral
- Program identities
To reflect the evolving world of healthcare in the Commonwealth, the Massachusetts Hospital Association rebranded to the Massachusetts Health & Hospital Association. MHA is a member-based organization that provides leadership in public advocacy, education and information to represent the interest of its member hospitals and health systems and promote the overall health of the people of the Commonwealth.
Having worked with MHA for several years on multiple initiatives, we created a new identity that keeps the “MHA” acronym and symbolized the interconnection of Health and Hospitals with the central H that links the two colors in the center.
We worked with MHA on their new, user-focused website, creating a site architecture and design that brings value to members and clearly presents issues and a path to a rich information flow. Other projects include the naming and branding of a patient and caregiver safety initiative; and multiple print pieces to communicate statistics on hospital costs, advertising, member value reports, and electronic communications.