- Site architecture and planning
- Site design
- Visual brand for BWH Center of Excellence
Working within the existing web structure at BWH, we created a new, updated design model to present a Center of Excellence — coordinated care spanning departments and divisions. Beginning with the Heart & Vascular Center, we worked with the marketing team to plan and architect a patient-friendly way to encompass all information relating to heart and vascular issues. We designed a highly visual interface to lead patients to information they need as well as to weave together information from the departments of medicine and surgery.
Included in the site are features such as an innovation timeline, patient and physician resources, and a “by the numbers” infographic to show in a glance the vast array of activities that happen in a given year.