Talaris is developing a single-dose cell therapy that seeks to free organ transplant recipients of the burdens and toxicities of lifelong immunosuppression, without rejecting their transplanted organ. We began our engagement wih the name — Talaris is adapted from “talaria,” the winged sandals worn by Greek messenger god Hermes, which gave him protection. In a similar way, the facilitating cells central to the platform protect and deliver other immune cells to safety within the recipient patient. The logo is representative of the facilitating cells in combination with the patient and donor cells. Moving forward with the brand, we wanted to represent a wide variety of patients and underscore their experience with the tagline “Live your life. Beyond the transplant.” Custom infographics explain the process and communicate the strong clinical results already established for the therapy as the company moves forward into a phase 3 trial.