FairTrade Caravans combines event-based product sales with educational programs to promote the benefits of fair trade while helping organizations meet fundraising goals. The company sells products from developing countries sourced under fair trade standards. Fair trade is a social movement whose stated goal is to help producers in developing countries achieve better trading conditions and to promote sustainability.
We worked with FairTrade Caravans from the outset — starting with a name and identity that evokes global scale and the history of trade routes. From there, we designed an e-commerce, product-centric website that is specifically built to function around fundraising events. The FairTrade Caravans visual brand communicates the human factors involved in fair trade — supporting workers who provide their excellent products.