ASK About Lung Cancer
YouBelong has developed a unique model for community-based mental health care in resource-strained areas. Beginning in East Africa, YouBelong will pilot their program to bring people out of institutions back to their communities. Key to this approach is support for community and family involvement to help rebuild self esteem, and establish wellbeing for vulnerable people.
We worked with YouBelong to create an identity for the organization that communicates the sense of community and inter-related relationships that are the heart of their approach. From there, we crafted an overarching web architecture to present their information, designed a site that evokes community and connection in their location, and built an infographic to clearly illustrate their model of care.
Vivli is a platform for the global sharing of clinical trials data. The core of Vivli is an enhanced search engine to index clinical trial data that will host data as well as connect to other data repositories. Researchers will be able to request data sets based upon a variety of search criteria.
The name Vivli is a shortened form of the Greek word for library. A library holds and protects information and then shares it for the public good. We saw this as the perfect metaphor for Vivli. Once we had the name, we designed a logo that combines the ideas of data, books on a shelf, the globe, and a “V”. Infographics illustrate how the platform works to both contributors of data and researchers looking for information. All of this is combined in the Vivli website that communicates the mission, vision, and workings of Vivli and will eventually link users to the database.
The MRCT Center engages expert stakeholders to improve worldwide clinical trials. Associated with two of the world’s most respected names in healthcare and academia: Brigham and Women’s Hospital and Harvard University, MRCT works to identify challenges and deliver ethical, actionable, and practical solutions. Their efforts have resulted in the implementation of best practices, greater transparency, and improved safety for research participants.
We began working with MRCT as they entered their fourth year. The organization needed to better communicate their mission and value to non-stakeholders and to improve their overall brand image. We started with messaging and clear language to quickly explain what MRCT does, for whom, and to what end. From there we designed a logo for the organization that reinforces the name and the association with academia.
A new website combines both a visual brand and a way to organize and present projects, focus areas, resources, events and news. The items can be quickly added, sorted, and featured as new work is completed. The home page gives the viewer an immediate overview of current and ongoing work and provides multiple points of entry for frequent users and newcomers.
An annual report and a set of custom infographics were designed to illustrate processes and progress.