- Visual brand
YouBelong has developed a unique model for community-based mental health care in resource-strained areas. Beginning in East Africa, YouBelong will pilot their program to bring people out of institutions back to their communities. Key to this approach is support for community and family involvement to help rebuild self esteem, and establish wellbeing for vulnerable people.
We worked with YouBelong to create an identity for the organization that communicates the sense of community and inter-related relationships that are the heart of their approach. From there, we crafted an overarching web architecture to present their information, designed a site that evokes community and connection in their location, and built an infographic to clearly illustrate their model of care.