• Logo refresh & brand standards
• tagline
• messaging
• visual brand
• website
• exhibits
• advertising

Guardian Jet has transformed the aviation business by using sophisticated data, stellar service, and deep industry expertise to buy and sell airplanes, manage fleets, and consult on valuable assets. We worked with their team to communicate this new approach through words and image.

Beginning with overall messaging, we sought to define Guardian Jet’s key business values and tell their story. The tagline Where Aviation Meets Insight, gets at their key differentiators: data and expertise. We then refined and reimagined the company’s logo to be more elegant and communicate strength. Visually, we wanted to portray 
Guardian Jet not as a broker, but as 
a strategic business resource that 
partners with their clients to manage valuable business assets. In addition to creating a new look for the website, we worked in partnership with 
Skyworld Interactive to create 
architecture and functionality that makes for a stellar user experience.

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