- Brand positioning
- social media
Over the past 32 years, The Boston Artists Ensemble has built a loyal following by providing deeply moving musical experiences to audiences throughout the Boston area.
We recently rebranded the BAE using intimate photos of the artists and the positioning line “You Are Hear” to communicate the connection made with audiences. A new, responsive website launched this year allows audience members to order tickets, listen to music downloads and learn more about the group and its musicians. The site is easily updated with news, links to their historic venues. and online ticket ordering/donations via Artful.ly. The look and message has translated into subscription flyers, branded email promotions, CD packaging, and advertising.