Vivli is a platform for the global sharing of clinical trials data. The core of Vivli is an enhanced search engine to index clinical trial data that will host data as well as connect to other data repositories. Researchers will be able to request data sets based upon a variety of search criteria.
The name Vivli is a shortened form of the Greek word for library. A library holds and protects information and then shares it for the public good. We saw this as the perfect metaphor for Vivli. Once we had the name, we designed a logo that combines the ideas of data, books on a shelf, the globe, and a “V”. Infographics illustrate how the platform works to both contributors of data and researchers looking for information. All of this is combined in the Vivli website that communicates the mission, vision, and workings of Vivli and will eventually link users to the database.
The MRCT Center engages expert stakeholders to improve worldwide clinical trials. Associated with two of the world’s most respected names in healthcare and academia: Brigham and Women’s Hospital and Harvard University, MRCT works to identify challenges and deliver ethical, actionable, and practical solutions. Their efforts have resulted in the implementation of best practices, greater transparency, and improved safety for research participants.
We began working with MRCT as they entered their fourth year. The organization needed to better communicate their mission and value to non-stakeholders and to improve their overall brand image. We started with messaging and clear language to quickly explain what MRCT does, for whom, and to what end. From there we designed a logo for the organization that reinforces the name and the association with academia.
A new website combines both a visual brand and a way to organize and present projects, focus areas, resources, events and news. The items can be quickly added, sorted, and featured as new work is completed. The home page gives the viewer an immediate overview of current and ongoing work and provides multiple points of entry for frequent users and newcomers.
An annual report and a set of custom infographics were designed to illustrate processes and progress.
Toxikon partners with biotechnology, pharmaceutical, and medical device companies to deliver exceptional preclinical testing services from protocol design through clinical submission. Building from the logo we designed for Toxikon in 2010 we updated the company messaging, tagline, and all visual brand elements to clearly differentiate them from other CROs. The new tagline Right. From the start. communicates the company’s commitment to quality and to the complete service offerings in testing for devices, drugs, and combination products. From there we built a new set of brand assets identifying services, industry areas, and resource types. All of this comes together in service-centric website that allows users to filter by topic, access resources, and provide feedback.