Category: Logo
Pinewoods
Newton Arts
New Music Harvest
Foreigner
Day Drama
T3
T3 offers online and on-site training for those working with vulnerable populations. We worked with the team from the ground up to build an identity, communications materials, and product offerings. Starting with name concepts, we worked to simplify what are often cumbersome concepts in the world of homeless services. The name is short and memorable and it stands for the organizations 3 core values: Think, Teach, Transform. This quickly became the tagline.
We worked with T3 to translate their on-site training topics and knowledge into engaging online courses. They provided the content and we designed a look and feel for the courses, procured images, and created graphics, all of which brings the material to life and helps the user remember the information. The website houses the courses as well as information about T3. Users can learn about the offerings, buy access to courses, create user profiles, and begin the learning process right away. Organizations can combine access to courses for their staff with on-site training or longer, instructor-led courses to help those who work with vulnerable populations better server their clients.
GuardianJet
Guardian Jet has transformed the aviation business by using sophisticated data, stellar service, and deep industry expertise to buy and sell airplanes, manage fleets, and consult on valuable assets. We worked with their team to communicate this new approach through words and image.
Beginning with overall messaging, we sought to define Guardian Jet’s key business values and tell their story. The tagline Where Aviation Meets Insight, gets at their key differentiators: data and expertise. We then refined and reimagined the company’s logo to be more elegant and communicate strength. Visually, we wanted to portray Guardian Jet not as a broker, but as a strategic business resource that partners with their clients to manage valuable business assets. In addition to creating a new look for the website, we worked in partnership with Skyworld Interactive to create architecture and functionality that makes for a stellar user experience.
Direction Home
Working with the Center for Social Innovation as the content provider, we designed this resource for SAMHSA for use by people working in supportive housing organizations. Starting with naming the resource as well as the individual topics, we worked to simplify what are often cumbersome concepts in the world of homeless services into memorable phrases and icons that served as visual identifiers for each topic.
We worked with the Center to translate their content into engaging online courses that help bring the material to life and create a strong emotional bond with the topics. The website houses all of the resource information created for the 10 topics. This includes the courses, extensive libraries of white papers, presentations, and information, online courses, and interactive exercises designed to introduce the users to key information and tips.