CARB-X is accelerating global antibacterial innovation by investing in the development of new antibiotics and other life-saving products to combat the most dangerous drug-resistant bacteria. Their projects represent the world’s largest pre-clinical and early development pipeline of antibiotics and other therapeutics, diagnostics, microbiome, vaccines, and devices. We partnered with CARB-X to create a brand that speaks to funders, scientists, and the general public. We updated their logo to be more legible, and to clearly define the organizations’s name. Setting up a plan for a robust website provided space for statistics, education on antibiotic resistance and overuse, resources, meetings, and a clear story about the organization’s value in supporting global health. Custom photos, icons, and infographics support their message and create the basis for a full organizational brand.
Author: fassino_wp_admin
NeuroBo Pharmaceuticals
ASK About Lung Cancer
Kintai Therapeutics
Patient Care Link
Omega
Prisyna
A division of Synedent, Prisyna is an Oral Health products company that bridges the gap between dental, oral and primary care. Using a science-based approach and naturally-derived ingredients, Prisyna mouthwashes clean teeth and gums and are alcohol-free.
We developed a company logo and a family of product logos that are consumer-friendly, communicate their science-based approach, and can be expanded upon as new products are developed.
To package the products, we designed a master graphic that feels clean and fresh and adapts to the specific product.
Prisyna’s e-commerce website promotes product sales and special offers while educating patients and providers. Information on mouth conditions, ingredients, and indications is all easy to find and the site’s modular design is set up to add products as they are available.
EnVision Performance Solutions
EnVision provides learning and performance solutions to corporate, small business, and not-for-profit organizations. Their holistic approach to understanding business needs and culture informs a set of robust, engaging, and effective learning solutions. Recently EnVision expanded its services and worked with us to rebrand and reorganize how they marketed their expertise on the web.
We began with a new visual identity that reflected the company’s integrated services and leveraged the green from their previous look while adding a fresh palette. Expanding upon that notion and working with the “building the bridge to improved performance” tagline, we created a site that clearly organized services, case studies, publications, and marketing content. Each service is represented by a custom icon, photo, and content template.
Mass Health & Hospital Association
To reflect the evolving world of healthcare in the Commonwealth, the Massachusetts Hospital Association rebranded to the Massachusetts Health & Hospital Association. MHA is a member-based organization that provides leadership in public advocacy, education and information to represent the interest of its member hospitals and health systems and promote the overall health of the people of the Commonwealth.
Having worked with MHA for several years on multiple initiatives, we created a new identity that keeps the “MHA” acronym and symbolized the interconnection of Health and Hospitals with the central H that links the two colors in the center.
We worked with MHA on their new, user-focused website, creating a site architecture and design that brings value to members and clearly presents issues and a path to a rich information flow. Other projects include the naming and branding of a patient and caregiver safety initiative; and multiple print pieces to communicate statistics on hospital costs, advertising, member value reports, and electronic communications.