Month: September 2015
Foreigner
Day Drama
T3
T3 offers online and on-site training for those working with vulnerable populations. We worked with the team from the ground up to build an identity, communications materials, and product offerings. Starting with name concepts, we worked to simplify what are often cumbersome concepts in the world of homeless services. The name is short and memorable and it stands for the organizations 3 core values: Think, Teach, Transform. This quickly became the tagline.
We worked with T3 to translate their on-site training topics and knowledge into engaging online courses. They provided the content and we designed a look and feel for the courses, procured images, and created graphics, all of which brings the material to life and helps the user remember the information. The website houses the courses as well as information about T3. Users can learn about the offerings, buy access to courses, create user profiles, and begin the learning process right away. Organizations can combine access to courses for their staff with on-site training or longer, instructor-led courses to help those who work with vulnerable populations better server their clients.
Nonprofit print projects
Over the years we have been privileged to work with some of the most caring and passionate nonprofit organizations in the state. Providing strong communications to these institutions helps them fulfill their missions by raising needed funds, communicating their programs to clients, attracting board members, and forming relationships with media outlets.The range of work shown below is a cross section of individual print pieces for organizations that provide human services, education and arts programs.
Complya
Complya provides QA and RA consulting to pharmaceutical, biotech, and device companies with products in the pipeline. Their hands-on approach and refined consultant matching process give Complya an edge in helping their clients through the ever-complex regulatory landscape.
We worked with Complya to rebrand the company around a messaging platform that clearly defines its key value and services. From there we refined their logo to emphasize the company name and used the color palette to create a strong visual brand that communicates the “five columns” that are the foundation upon which Complya’s services are built. A new and mobile-friendly website, custom graphics, an exhibit, and a brochure that literally works as the five columns give Complya the tools they need to attract both new clients and top-tier consultants.
GuardianJet
Guardian Jet has transformed the aviation business by using sophisticated data, stellar service, and deep industry expertise to buy and sell airplanes, manage fleets, and consult on valuable assets. We worked with their team to communicate this new approach through words and image.
Beginning with overall messaging, we sought to define Guardian Jet’s key business values and tell their story. The tagline Where Aviation Meets Insight, gets at their key differentiators: data and expertise. We then refined and reimagined the company’s logo to be more elegant and communicate strength. Visually, we wanted to portray Guardian Jet not as a broker, but as a strategic business resource that partners with their clients to manage valuable business assets. In addition to creating a new look for the website, we worked in partnership with Skyworld Interactive to create architecture and functionality that makes for a stellar user experience.