Talaris is developing a single-dose cell therapy that seeks to free organ transplant recipients of the burdens and toxicities of lifelong immunosuppression, without rejecting their transplanted organ. We began our engagement wih the name — Talaris is adapted from “talaria,” the winged sandals worn by Greek messenger god Hermes, which gave him protection. In a similar way, the facilitating cells central to the platform protect and deliver other immune cells to safety within the recipient patient. The logo is representative of the facilitating cells in combination with the patient and donor cells. Moving forward with the brand, we wanted to represent a wide variety of patients and underscore their experience with the tagline “Live your life. Beyond the transplant.” Custom infographics explain the process and communicate the strong clinical results already established for the therapy as the company moves forward into a phase 3 trial.
Category: Logo
Avayle
Avayle provides strategic planning, global procurement, supply forecasting, and project management for clinical trials that help increase efficiency and reduce costs. We began our project with a name that reflects their benefits to clients and patients — Avayle means to help or benefit in middle english. The company identity communicates the interconectedness and many aspects of supplying and planning clinical trials. Building upon that look for the website are a set of custom icons and photographic combination images that blend with the elements in the logo to create a unique and dynamic visual brand.
CureDuchenne
NeuroBo Pharmaceuticals
ASK About Lung Cancer
Kintai Therapeutics
Patient Care Link
Omega
Mass Health & Hospital Association
To reflect the evolving world of healthcare in the Commonwealth, the Massachusetts Hospital Association rebranded to the Massachusetts Health & Hospital Association. MHA is a member-based organization that provides leadership in public advocacy, education and information to represent the interest of its member hospitals and health systems and promote the overall health of the people of the Commonwealth.
Having worked with MHA for several years on multiple initiatives, we created a new identity that keeps the “MHA” acronym and symbolized the interconnection of Health and Hospitals with the central H that links the two colors in the center.
We worked with MHA on their new, user-focused website, creating a site architecture and design that brings value to members and clearly presents issues and a path to a rich information flow. Other projects include the naming and branding of a patient and caregiver safety initiative; and multiple print pieces to communicate statistics on hospital costs, advertising, member value reports, and electronic communications.