Author: fassino_wp_admin
Boston Artists Ensemble
Over the past 32 years, The Boston Artists Ensemble has built a loyal following by providing deeply moving musical experiences to audiences throughout the Boston area.
We recently rebranded the BAE using intimate photos of the artists and the positioning line “You Are Hear” to communicate the connection made with audiences. A new, responsive website launched this year allows audience members to order tickets, listen to music downloads and learn more about the group and its musicians. The site is easily updated with news, links to their historic venues. and online ticket ordering/donations via Artful.ly. The look and message has translated into subscription flyers, branded email promotions, CD packaging, and advertising.
Care Dimensions
Hospice of the North Shore & Greater Boston, the largest hospice network in Massachusetts, changed its name to CareDimensions to better represent the diversity of its services and locations. We worked with the senior team as well as the marketing firm of PKC Boston to implement the rebrand.
This process began with a new identity for the organization that represents the interweaving of compassion and expertise that is the foundation of their approach to providing the highest level of care for serious illness. Building on that theme, we supervised a new set of photographs, executed brand standards, a collateral system, stationery, exhibits, presentations. A responsive website serves as a hub for families seeking services, caregiver referrals, donations, and staff.