Hospice of the North Shore & Greater Boston, the largest hospice network in Massachusetts, changed its name to CareDimensions to better represent the diversity of its services and locations. We worked with the senior team as well as the marketing firm of PKC Boston to implement the rebrand.
This process began with a new identity for the organization that represents the interweaving of compassion and expertise that is the foundation of their approach to providing the highest level of care for serious illness. Building on that theme, we supervised a new set of photographs, executed brand standards, a collateral system, stationery, exhibits, presentations. A responsive website serves as a hub for families seeking services, caregiver referrals, donations, and staff.