- Visual brand
- Custom icons and infographics
Paradigm4 provides technology to support decision making and discovery from multidimensional data sets. Their platform and apps help scientists gain insights from varied types of public and private data sets using an intuitive technology setup.
We worked with Paradigm4 to rebrand in a way that describes their value in scientific discovery. First we worked to understand their technology, then organized the content and created visual supports to show how the plaform and apps work together to create a user-friendly environment for discovery. We created the tagline “Multidimensional Insights” and the corresponding graphic — which includes accurate data visualizations — to reinforce the varied types of data that can be cross-referenced on their platform.
Infographics and icons lead the viewer through the site and support key messages.