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Mass College of Art
Mass College of Art was building a new residence hall that addressed the issues of quality student housing and an artists community. They needed a plan to market the space to students, parents and the surrounding community.
marketing plan | print | environmental
Fassino/Design created an overall campaign, based on the "live here, work here, art here" theme. In addition to creating a total look that worked for an art school, we mapped out ideas to promote the space within the school and to the community at large. The campaign consisted of a marketing plan, key messages, brochure, building signage and masthead.
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